The Difference is like Night & Day

Bra Fitters' Raison d'Etre

Here's what a customer who visited the Andover location of Night & Day had so say.  He sent us a feedback via our contact page on the website, and granted me permission to quote him.

"I just got back from your Andover location. I brought my wife there because she was very frustrated with the service and quality of Victoria Secret (amongst others) and when we watched a bra fitting on one of the shows on TLC (I think it was "What Not to Wear") she commented on how great it would be if there was a place near us where she could go that had service like what we saw on the show. I dropped my wife at your shop, and took my daughter down the street for some shopping. I have to say, my wife, Heather is extremely pleased with the service she received and the quality of your products. So much so that as she was telling me how great it was she began to tear up because of how happy she is. Thank you so much. Any place that can make my wife feel that special will certainly be getting more business."

John, Rockland, MA

With customers like John and his wife, we'll be there helping others for a long time

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Get Audited!? Free Personal Bra Audits...

I thought I'd let you know about this novel idea I've developed for my stores!

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PERSONAL BRA AUDIT at NIGHT & DAY

In the current tight economy consumers cannot afford to waste money. Yet, millions of women do waste money on bras that do not fit or are so uncomfortable the just stuff them in a draw with other rejects. Admit it, you too have purchased a bra here or there that "sort of fits".  

Most women I meet have quite few bras in a drawer that they don’t use.Although bras are a fashion item, they are also a comfort necessity for many women. Finding and fitting the right bra is a challenge for women and as they age, their shape may change resulting in the need to change styles, brands and even sizes.

In the spirit of frugality, now you can find out if the ones sitting in your drawer actually do it for you or not.  I am inviting women to bring up to five bras to either Night & Day location for a personal bra audit where an expert fitter will check the fit of every bra to help the customer determine whether to keep them or not.Buying a bra that doesn’t fit is like throwing away money!

This is a free program; we even offer a discount that day to customers that decide to purchase new bras.

The holiday party season is the perfect time for a free personal bra audit.Let's face it, if someone is going to spend good money on that perfect dress or silk blouse, they need the right bra or lingerie under it to make sure it compliments the wearer, and they certainly don’t want to be uncomfortable at this hectic time of year.

To make an appointment for a free personal bra audit at either Night & Day location, call

the 63 Park Street Andover store at 978-475-0343 or the 58 Merrimac Street, Newburyport

store at 978-463-0343. For directions and hours visit www.nightanddaylingerie.com

 

 

Clues that your bra doesn't fit

Ever experienced any of these common symptoms that your bra does not fit?:

Top 10 Clues that your bra doesn’t fit:

1. Your cups runneth over, or…

2. You don’t quite fill the top of the bra.

3. Your breast droop.

4. Your bra rides up on your back.

5. You adjust your bra constantly.

6. You remove your bra as soon as you get home.

7. Your straps dig into your shoulders, causing dents and/or irritation.

8. Your breasts merge with your waistline.

9. You have irritation, excema, or skin discoloration on your torso.

10. You “hunch” your shoulders or stoop due to the weight of your breasts

Merit and her readers welcome your comments!

Go to "Post a Comment below to tell us your own bra stories, comedy or tragedy!

Bad news: -- your bra does not fit, good news: there is help. 

In order to be fitted, go (or come to Night & Day) to a specialized bra fitting boutique.  There you will find knowledge,  compassion, and expertise.

Don't you agree that given we women spend -- what -- 12-16 hours of our day in a bra -- it should fit, no matter what the trouble and cost!

Merit

My First Bra Fitting Blog!

Friends,

four plus years owning a lingerie boutique -- do I have stories! And what a topic - bra fitting.  I am anxious to get started, and hear your comments.

Look for more posts soon!  Merit