The Difference is like Night & Day

Get Audited!? Free Personal Bra Audits...

I thought I'd let you know about this novel idea I've developed for my stores!

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PERSONAL BRA AUDIT at NIGHT & DAY

In the current tight economy consumers cannot afford to waste money. Yet, millions of women do waste money on bras that do not fit or are so uncomfortable the just stuff them in a draw with other rejects. Admit it, you too have purchased a bra here or there that "sort of fits".  

Most women I meet have quite few bras in a drawer that they don’t use.Although bras are a fashion item, they are also a comfort necessity for many women. Finding and fitting the right bra is a challenge for women and as they age, their shape may change resulting in the need to change styles, brands and even sizes.

In the spirit of frugality, now you can find out if the ones sitting in your drawer actually do it for you or not.  I am inviting women to bring up to five bras to either Night & Day location for a personal bra audit where an expert fitter will check the fit of every bra to help the customer determine whether to keep them or not.Buying a bra that doesn’t fit is like throwing away money!

This is a free program; we even offer a discount that day to customers that decide to purchase new bras.

The holiday party season is the perfect time for a free personal bra audit.Let's face it, if someone is going to spend good money on that perfect dress or silk blouse, they need the right bra or lingerie under it to make sure it compliments the wearer, and they certainly don’t want to be uncomfortable at this hectic time of year.

To make an appointment for a free personal bra audit at either Night & Day location, call

the 63 Park Street Andover store at 978-475-0343 or the 58 Merrimac Street, Newburyport

store at 978-463-0343. For directions and hours visit www.nightanddaylingerie.com

 

 

No Visible Bra Lines or Otherwise Known as Back Fat?

If I had a buck for every time a woman admonishes the "flab", the "roll" the "blop", the "extra" that bulges over and under her bra in her back I'd truly be a wealthy woman by now.  In five years of Night & Day, the wish to eliminate all that completely enters in on every bra fitting conversation and experience that takes place in one of the Night & Day stores every day.

Two pieces of advice regarding the dreaded "back fat":

My professional belief is that a regular bra has to fit snugly around your rib cage, as that is where most of the support for your breasts needs to come from.  In the quest for not "back fat" many women opt for bras that are too big around.  Result?  Back fat -- just higher up on the back, where it is more noticeable.  This happens as the bra, being too big, creeps up on your back, and guess what, allows your breasts to drop in the front.  Overall, not a flattering result.   

#1 Solution:  get fitted in a bra that is snug!  It will rest lower on your ribs where you are narrower and leaner, stay in place, and support your breasts, thus minimizing the back fat and optimizing your look from the side and front.  Which is how you are faced when interacting with others by the way! 

#2 Solution:  buy a one piece, cup-sized bra cami shaper such as the Unbelievabra or UBB among friends.
We have carried in our stores for some months now, and struggle to keep them in stock.  They are comfortable and absolutely indispensable under knits -- dresses, sweaters, St-John jackets and more.  I wear mine as often as I can.  I have a completely smooth and young, trim looking back as a result.

Thought you can't wear tight-fitting clothes?  Yes, you absolutely can! 

Back fat no more.